UK or US: Who wore it better? #2

UK or US Who wore it better.png

In March I looked at seven books, comparing the U.K. and U.S. covers. You can check it out here. In that I said:

I’m not ashamed to say that I often find myself drawn to a particular book because of it’s cover. I mean, I always check the synopsis afterwards, but often it’s the cover art which first grabs my eye. And, why not? That’s what it’s there for right? And a lot of covers feature the work of incredibly talented and hard-working artists, shouldn’t they get attention too?

What I do find funny, however, is how different covers can be for the same books. I’m sure there’s some market research involved in which type of design is most likely to appeal to audiences in different countries but, just for fun, I thought I’d take a look at some of my favourite/ most anticipated books an decide whether the UK (where I am) or US design appealed to me more.

Will the UK targeted designs be my favourites?

Here’s seven more sets!

Which set do you prefer? Do you think there’s a reason any of these are directed at a particular side of the pond? Let me know any redesigns you’ve loved or hated.


[U.K. Cover :::: U.S. cover]


The Cold is in Her Bones by Peternelle van Arsdale

Opinion: I don’t hate the U.S. cover — it’s a pretty illustration — but I think the U.K. version looks far more ‘current’ and eye-catching. It almost looks like the sort of thing that could be in a tv-show’s opening credits.

Winner: U.K.


They Both Die at the End by Adam Silvera

Opinion: Personally, I really prefer blue over orange anyway, but I also think the U.S. cover catches the story better. The orange is too upbeat looking, even with the title, whereas the dark, moody blues are much more melancholy. And I love the reaper-shaped shadow. It’s a nice detail. 

Winner: U.S.


The Winter of the Witch by Katherine Arden

Opinion: I really love both sets of covers for this entire trilogy.

Winner: Both.


Uprooted by Naomi Novik

Opinion: As with Spinning Silver last time, this is a really close call. I love all the different elements on the U.S. cover but like the U.K. aesthetic just a tad more.

Winner: U.K.


Washington Black by Esi Edugyan

Opinion: U.K. by a long shot. I love the golds and cream. I can see the logic behind the U.S. design too though. It’s much more graphic and probably more eye-catching.

Winner: U.K.


Brightly Burning by Alexa Donne

Opinion: I’m not mad about either to be honest, I think there was a lot more potential in the idea of space!Jane Eyre that could have been used in the designs.

Winner: The U.S. one, if I had to choose.


The Sword of Summer by Rick Riordan

Opinion: I adore these U.S. designs. The colours, the swirls, the illustration style. Kurt Cobain. The U.K. one looks like cheap Photoshop.

Winner: U.S.

12 thoughts on “UK or US: Who wore it better? #2”

  1. This is so fun! Rick Riordan’s UK covers always look rubbish and I don’t know why – our MG covers are usually so pretty. I totally agree with you about They Both Die at the End – I haven’t read it, but the US cover is so much prettier and I’ve literally only just noticed the shadow! I do prefer the UK cover of Uprooted, though, not only because of the illustration but also because I love mint green. Oddly I think the UK and US covers of Spinning Silver are really nice but I’m really not a fan of the US cover for Uprooted. I imagine its one of those covers that looks nicer in person?

    Liked by 1 person

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