I’m not ashamed to say that I often find myself drawn to a particular book because of its cover. I mean, I always check the synopsis afterwards, but often it’s the cover art which first grabs my eye. And, why not? That’s what it’s there for, right? And a lot of covers feature the work of incredibly talented and hard-working artists. Shouldn’t they get attention too?
What I do find funny, however, is how different covers can be for the same books. I’m sure there’s some market research involved in which type of design is most likely to appeal to audiences in different countries but, just for fun, I thought I’d take a look at some of my favourite/ most anticipated books an decide whether the UK (where I am) or US design appealed to me more.
Will the UK targeted designs be my favourites?
Which set do you prefer? Do you think there’s a reason any of these are directed at a particular side of the pond? Let me know any redesigns you’ve loved or hated.
[U.K. Cover :::: U.S. cover]
Opinion: You can definitely see the similar ideas one these two in both the silhouette effect and the red, white and black colour scheme. I like both these designs but I think the simplicity and larger open space of the U.S. one pips it over the post for me. I also really like how the map of London is more obviously worked into the U.S. design.
Opinion: You can see a little similarity in the circle at the centre of the designs but these two are pretty much polar opposites. I definitely prefer the bright colours of the U.K. cover. The crossed blades, red flowers and yellow all really pop against the teal. The U.S. version looks like a much more generic fantasy.
Opinion: I’m not sure either design would massively stand out on a fantasy shelf, but personally I prefer the U.S. design. It’s brighter and more colourful. Plus I think the title and author’s name stand out more.
Opinion: The U.K. cover hands down. It’s just got more depth somehow: the open door the discarded book, the handprint. This is the one I’d flip over to read the synopsis. Plus, again, the text is much clearer.
Opinion: I don’t hate either, I guess… but I actually unhauled my U.K. paperback so I could buy a U.S. hardcover. I just think it’s so much prettier. It’s brighter so it stands out more for one. Plus, I think it get across the historical humour mash-up without looking quite as young as the U.K version. The U.K. one looks like it could be closer to Middle Grade to me.
Opinion: This one is tricky because they’re so different and I really like both. I like that the U.S. cover has all the little details and elements from the story on it while I think the U.K. version makes the Rumpelstiltskin and Lithuanian elements more obvious. I think the U.S. cover ‘feels’ more like the story, but aesthetically I like the simpler U.K. design.
Opinion: Both versions are beautiful. The U.K. looks more delicate and since it’s foiled, would probably look stunning in person. It also has the perfume aspect more clearly shown. But. The U.S. version has more depth with the different colours in the flowers and sphinx (?) around the outside. It’s bolder, I guess? It’s just stunning.
Winner: U.S. — By a hair.